| BAに新しい専修コースRestaurant Managementが加わりました。 |
Warm greetings from IMI University Centre in Lucerne!
As previously communicated, IMI has added two new pathways to the BA program beginning in July 2011.
we are happy to send you the detailed descriptions of these pathways for your information.
Should you have any additional questions regarding these pathways or any other program at IMI, please feel welcome to contact us.
With best regards,
Maria Welti Mandatory Units (See IMI brochure for further details)
Research Methods (10 Credits)
Dissertation (40 Credits) Strategic International Marketing Management (20 Credits) Professional Development Planning IV (10 Credits) Pathway Units
Entrepreneurship, Creativity and Innovation (20 Credits)
This new unit will give students a critical appreciation of the theory of entrepreneurship, creativity and innovation and an ability to relate this to practice through various case studies and industry observations. Students will also develop an ability to analyse and synthesise relevant data to evaluate new ideas/solutions and to develop critical thinking/creativity allowing them to manage the creative processes both in themselves and others. One of the key focuses of this unit will be business planning and presentation which will allow students to test the feasibility of their ideas in the market place while making the best possible impression on potential investors.
Food and Beverage Themes and Applications (20 Credits)
This unit critically examines and applies the disciplines required to operate a successful restaurant in today’s commercial environment, investigates contemporary restaurant themes and concepts and restaurateurs approach to doing business. Students will develop an entirely new dining concept which will be marketed and launched as part of the assessment process. Time will also be spent reflecting on the successes and failures associated with the concept and its launch allowing students to further develop their problem solving skill set.
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